Not such good advice when you’re in the music business. With its football terrace-style handclappy, a cappella intro and Technicolor first verse that bubbles with the energy of a five year-old just let out of school, this initially promises to be the single of the week if not the year.
It then pulls off, with its atrociously flat chorus, a disappointment so huge it calls for its own requiem mass and funeral bouquets. It’s as though, having deployed a whole exhausting verse of wah-wah guitars, Lisa Simpson sax riffs, punky finger-jabbing beats and skiffle-based rockin’ and rollin’ reminiscent of a Hamburg-era Beatles, the Scouse cartoon characters give up trying, throw in a flatliner of a chorus and hope everyone is too busy catching their breath to notice.
Not thinking is not an option when you’re a much-hyped band with a killer chorus to write. The Zutons are just not as ker-azy as they think they are.
