Rarely have the ingredients for launching a pop career been more perfect than in the case of 15-year-old Billie Piper.
Between them, Virgin Records and Hugh Goldsmith, MD of its new Innocent imprint, can claim key roles in the two biggest UK pop successes of the Nineties, the Spice Girls and Take That, while Piper's profile is already huge as the face of Smash Hits ads.
With that in mind, it's no wonder this has become one of the most anticipated single releases of the summer.
Add to that one of 1998's catchiest hooks and the rare achievement of sounding simultaneously instant and enduring, and it's clear that this stunning debut cannot fail.
Reminiscent at times of early-period Madonna, Piper has already been B-listed at Radio One, while last week the track leapt from 251 to 17 on The Box chart. All the teen press have come on board.
