Will Young needs no introduction unless you don't own a TV, radio or buy a newspaper. Or ever speak to anyone for that matter.
If you're not familiar with him all you need to know is that he's got a big grin, endearing, Robbie Williams-esque charm, and jaw-dropping voice. He's been on telly every Saturday for the past few months and the other week he won some nationwide talent competition thanks to the votes of a few million people.
The combined force of Kylie duetting with Westlife on a Beatles cover sampling Elvis with Madonna, Michael Jackson and Destiny's Child on backing vocals, J Lo and Britney grinding in the background, Eminem rapping on the middle eight and Fred Durst appearing in the video couldn't keep this off the Number One spot.
It's going to be one of the biggest singles ever whether you like it or not.