After Billy Corgan smashed the 'Pumpkins for the final time, the sole 90s rock icon with his credibility intact set about plotting his comeback.
The aforementioned Smashing Pumpkins hit a bleak downward spiral in their latter years leaving him with few realistic alternatives for his next project. Doing the same again was never an option and, as for turning increasing industrial goth metal, you sense that was never his style in the first place. He was driven there.
Because deep down, Corgan can't resist a pop song even if it's buried in the depths of feedback or wailing guitars. The fresh start with Zwan allows him and his new cohorts to be happy for once and shed any doom-laden perceptions.
'Honestly' is the sound of a man at peace with the world, hell, even enjoying himself with plenty to still offer the world.
No Mellon Collie or Sadness in sight.