The new look says it all. Heavy eye make-up, punked-up hair and ooh, a real live rock band! This girl means business - she ain't no pop puppet, she's a bona fide musician!
It must be tough to achieve musical credibility when you've earned your record contract via a TV talent show, but Sinead Quinn - runner-up of last year's Fame Academy - is giving it her best shot.
Co-written by the 23-year-old singer, 'What You Need Is...' is not your obvious pop fodder. Laced with 80s synths and edgy guitar riffs, it packs the same sort of punch as a Girls Aloud track - not the most original thing you've ever heard, but a breath of fresh air when you consider the path she could have taken.
With Britney's career seemingly on the slide, Kelly Osbourne stamped all over fashion magazines and Xtina, Avril and Pink ruling the airwaves, now could be the perfect time for another 'feisty' female to make her mark. One to watch... possibly.